Our executive team brings over 60 years of experience within the film, technology and entertainment business sector to the creation of MovieSet™. With a clear understanding of each of these industries, MovieSet™ looks to redefine film marketing, aiming to be the premier online destination for "behind-the-scenes" access to films in production.
1. Fans want to engage with compelling content that’s exclusive and lets them be a part of an authentic behind-the-scenes experience.
2. Producers want to attract the largest possible audience. An easy-to-use toolkit brings production efficiently online and simultaneously connects Producers with their loyal fans.
3. Advertisers want to target specific demographics. MovieSet™ brings highly desirable ad-space to a core audience.
Fans crave a behind-the-scenes experience. MovieSet™ provides fans access to features like live on-set videos, cast and crew interviews, set stills and exclusive production materials, while connecting with friends through forums. It also allows them to purchase film-related memorabilia and integrates auctioning of costumes and props, product placement and digital downloads.
MovieSet™ aids the Producer on two fronts: film marketing and production management.
Marketing MovieSet™ advances movie marketing to the beginning of the production process from green-light through to release. In addition, it offers a mechanism for audience focus-testing and intelligence-gathering for shaping an expanded film marketing campaign.
Production Management MovieSet™ povides producers with online production management workflow tools ranging from script to delivery. Data from production is selectively integrated with the fan interface. With MovieSet™, Producers have an online location from which to create and base their production documents – online and offline - accessible from anywhere.
MovieSet™ offers advertisers premium behaviourly, targeted ad-space for film-specific audiences. Advertisers want to target key consumer groups with definable ROI and user-controlled attention data and personalization are changing the way advertisers operate. With marketers facing audience fragmentation MovieSet™ provides a channel from which each distinct fan can be reached.