MovieSet™ Management Team

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MovieSet™ founder, Colleen Nystedt, has an extensive background in film production, finance, business affairs and creative development. Nystedt has produced or supervised production on numerous feature films and TV movies for Universal Pictures, Paramount, MGM, CBS, NBC, ABC, USA, Showtime and Lifetime Networks.

After five years as a freelance production manager and line producer, Nystedt’s steadfast determination, astute business acumen and creative inspiration led her to found her original company, New City Productions. Nystedt successfully built the company from the ground up, literally, which under her leadership became one of the most prolific production companies in Western Canada through a combination of original, service and co-production deals.

Recognizing that marketing and distribution of feature films needed to be re-conceptualized in the Internet age, she began to develop what has become MovieSet™. Nystedt studied Urban Geography at the University of British Columbia. She maintains both Canadian and Irish citizenship.

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David Rockwell holds degrees in both Economics and Commerce. He spent many years in public practice with Thorne Riddell, Chartered Accountants (now KPMG). Mr. Rockwell has served in the Chief Financial Officer role for the past twenty years for a varied range of organizations. His specialized experience with start-up companies, franchising and workout situations has proven invaluable to MovieSet™. In addition, Mr.Rockwell has expanded his direct experience within the Film Industry by working as a Production Accountant and a Post-Production Accountant for various MOWs and International Co-Productions between Canada, UK and Spain.

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Mr. Rutledge has over 20 years experience as an entertainment lawyer, business affairs executive and strategic adviser. His particular expertise lies in media and entertainment, with an emphasis on new digital media. In his career, Mr. Rutledge has acted in an advisory capacity to organizations such as Viacom, Paramount, the Walt Disney Company, Time Warner/Turner, Showtime Networks, USA Networks, and Canal + (France).

In the first wave of the internet boom, he was one of the founders of an internet start-up which became the first company in history to offer web-based marketing and transactional solutions to the filmed entertainment community. More recently he acted as a key strategic advisor to an innovative search technology company. Mr. Rutledge's education includes a B.A. (Honors) as well as a law degree (L.L.B.) from the University of British Columbia.

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Jeffrey has more than 20 years' experience in the technology sector as a CTO, new media producer, content creator and educator. Throughout his career he has focused on developing software applications through the innovative use of technology—using interactive media to provide the best experience possible for each member of the target audience. Jeffrey has also designed and developed secure Internet-based applications, computer-based training resources, and online shopping websites for major online retailers.

For nine years, Jeff taught MultiMedia Software Development and Computing Systems Technology programs. He also taught and presented papers at international conferences of the American Automobile Association, Canadian Association of Distance Education, and Cincom Systems, Inc.

In 2006 he turned his hand towards screenwriting--his first short script, Family Business, is in preproduction, and after making the festival circuit will be broadcast on CityTV.

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Kirk Marsh

Advertising Consultant

For the past 10 years, he has been directly involved in several facets of the online industry. Kirk has been involved in the development of programming architecture, has formulated larger company strategies, and team development and management at various online media companies.

Kirk got his start developing websites for public companies and non profit organizations in Calgary. He then joined a Vancouver based start up as CTO and COO where he oversaw the earlier growth stage of the company. With a focus on online media, Kirk went on to start Cicerone Media an online media company. In addition to running the media company Kirk assists web sites with their advertising strategies.