Vancouver, B.C. – May 29, 2008 – MovieSet™, an internet platform that brings
behind-the-scenes filmmaking online, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. MovieSet™ was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor valuecreation.
MovieSet™ along with the rest of the OnHollywood 100 will be honored at the OnHollywood & BRiM event on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, California. OnHollywood gathers executives from both the entertainment and the technology industries to identify and debate emerging trends in addition to building relationships and taking advantage of potential new business partnerships. The first annual Broadband Rights Marketplace (BRiM) will launch an
online network that supports new creative projects and offers a digital-rights exchange and auction.
“This year’s OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in
the richest, most progressive conversations on Hollywood’s digital movement,” said Tony Perkins, founder and CEO of AlwaysOn.
The OnHollywood 100 was selected from more than 1000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.
MovieSet™ represents a paradigm shift in the film industry. It advances movie marketing to the beginning, building core audience from development to delivery. Its disruptive methodology was first recognized with the Vortex Award for Excellence in New Media innovation at the 2006 McLuhan International Festival of the Future. Currently the platform enables English-language movies, but is expanding internationally and into other creative industry verticals.
Founder and CEO, Colleen Nystedt, welcomed the OnHollywood 100 nod; “It’s great that we’re hitting critical mass with MovieSet™. What was once abstract is now tangible - it’s about the journey not just the end product. Producers can engage with their core fans from day one. Currently we have over 150 movies in beta and had a fantastic response at the recent Cannes market. We just closed our first venture funding round and are now poised to execute the full vision”. A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://onhollywood.goingon.com/
About MovieSet
MovieSet™ is a next generation online platform that builds core audience around movies beginning while they’re in production. Created by filmmakers, MovieSet™ provides fans with genuine ‘behind-the-scenes’ access to the filmmaking process. MovieSet™ delivers unique content and value to online communities through its proprietary toolkit which allow Producers and their crew to easily manage production schedules and assets in real time on the web.
MovieSet™ helps identify and communicate with target audiences sooner, and monetize this unique value proposition through advertising and ancillary ecommerce revenue streams.
About OnHollywood 2008
June 10-12 @ The Sofitel Hotel, West Hollywood, California
OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. Our editors will also honor the OnHollywood 100 Top Private Companies and feature the Best of Broadband "BOB" Awards. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."
About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.